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Reckitt Benckiser SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 01, 2023Read time:

Here is a detailed SWOT analysis of Reckitt Benckiser covering strengths, weaknesses, opportunities and threats.

Reckitt Benckiser Strengths

  1. RB’s products have won many product of year awards
  2. Price advantage due to its portable packaging
  3. R& D infrastructure is strong and stable, so innovations are good
  4. Strong promotion through advertising media and print media like TVCs, OOHs etc
  5. Experienced and strong work force led by efficient management
  6. Its operations are in over 60 countries and they are sold in over 180 countries

Above are the strengths in the SWOT Analysis of Reckitt Benckiser. The strengths of Reckitt Benckiser looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Reckitt Benckiser Weaknesses

  1. Retailers using expired products for sale affects brand image
  2. Strong competition from industry leaders means market expansion is slow

These were the weaknesses in the Reckitt Benckiser SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Reckitt Benckiser Opportunities

  1. Acquisitions of other companies and spreading the business.
  2. Having new brands for the economy class and rural areas
  3. Improve the overall distribution system.

Above we covered the opportunities in Reckitt Benckiser SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Reckitt Benckiser Threats

  1. Due to economic slowdown the purchasing power of the public decreases.
  2. Due to change in Government, laws and polices sometimes an existing product performance is affected
  3. Currency exchange rate fluctuations
  4. Low cost substitutes present.

The threats in the SWOT Analysis of Reckitt Benckiser are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Reckitt Benckiser SWOT analysis.

About Reckitt Benckiser

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Reckitt Benckiser Overview
Parent Company

Reckitt Benkiser


Health Hygiene



Tagline/ Slogan

Health Hygiene Home


One of the most innovative companies in health care

Reckitt Benckiser STP

Healthcare segment

Target Market

Urban households and hospitals, clinics


Consumer centric innovation

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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