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  3. Active Wheel SWOT Analysis

Active Wheel SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: February 11, 2024Read time:

Here is a detailed SWOT analysis of Active Wheel covering strengths, weaknesses, opportunities and threats.

Active Wheel Strengths

  1. Largest selling detergent brand in India
  2. Bollywood stars as Brand Ambassadors (Salman Khan)
  3. Effective Cleaning with least effort
  4. Efficient distribution system by HUL

Above are the strengths in the SWOT Analysis of Active Wheel. The strengths of Active Wheel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Active Wheel Weaknesses

  1. People in rural areas still prefer low frills brands as this is slightly higher priced

These were the weaknesses in the Active Wheel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Active Wheel Opportunities

  1. Further promotion campaigns to penetrate into the un-organized rural India market.
  2. Smaller packages to tap rural areas

Above we covered the opportunities in Active Wheel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Active Wheel Threats

  1. Competition from local players in the market
  2. Price Sensitive Market Segment
  3. Presence of international detergent brands

The threats in the SWOT Analysis of Active Wheel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Active Wheel SWOT analysis.

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About Active Wheel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Active Wheel Overview
Parent Company



Home Care Brands - Detergent



Tagline/ Slogan

Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai


Transforming even as tedious a chore as laundry into a delightful experience

Active Wheel STP

Detergents – Powder & Bars

Target Market

Consumers at the mass end of the detergent segment


India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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