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Dabur Amla SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: April 27, 2024Read time:

Here is a detailed SWOT analysis of Dabur Amla covering strengths, weaknesses, opportunities and threats.

Dabur Amla Strengths

  1. Established product and trusted brand name
  2. Provides shine and softness and makes hair healthy from inside
  3. Contains trusted natural ingredients like amla
  4. Strong distribution network across the country
  5. Celebrity/ filmstar brand ambassadors

Above are the strengths in the SWOT Analysis of Dabur Amla. The strengths of Dabur Amla looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dabur Amla Weaknesses

  1. Preferred by loyal customers as youth find other brands attractive
  2. Sticky and oily, stains the pillow when used overnight

These were the weaknesses in the Dabur Amla SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dabur Amla Opportunities

  1. Expansion in rural markets
  2. Export potential
  3. Innovation in other hair care products

Above we covered the opportunities in Dabur Amla SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dabur Amla Threats

  1. Aggressive competitors
  2. Threat from new entrants or local players selling oil with natural ingredients
  3. Introduction of oil in the market with better fragrances, ingredients and innovation

The threats in the SWOT Analysis of Dabur Amla are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dabur Amla SWOT analysis.

About Dabur Amla

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dabur Amla Overview
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’


Largest hair oil brand in India

Dabur Amla STP

Hair oil segment with natural ingredients

Target Market

Youth and middle aged men and women


Contains the nourishment of Amla and makes hair strong from inside, beautiful outside

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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