1. SWOT Analysis
  2. FMCG
  3. Quaker Oats SWOT Analysis

Quaker Oats SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: August 17, 2023Read time:

Here is a detailed SWOT analysis of Quaker Oats covering strengths, weaknesses, opportunities and threats.

Quaker Oats Strengths

  1. Strong legecy in doing business since 1877
  2. Extensive distribution channel
  3. A trusted brand in the U.S. with strong brand recall
  4. Enjoys major market share in cereals and snacks
  5. Innovative Oatmeal to reduce cholestrol
  6. t company to trademark Breakfast cereal
  7. Wide portfolio including Oats, Oatmeal, Cereal, Snacks
  8. Excellent branding and advertising through ad campaigns

Above are the strengths in the SWOT Analysis of Quaker Oats. The strengths of Quaker Oats looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Quaker Oats Weaknesses

  1. Similar products offered by many companies hence high brand switching
  2. Limited market share due to intense competition

These were the weaknesses in the Quaker Oats SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Quaker Oats Opportunities

  1. Entry into the developing countries
  2. Healthier options preferred over Fast Food

Above we covered the opportunities in Quaker Oats SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Quaker Oats Threats

  1. GMO regulations in the developed markets
  2. Competition from other major players

The threats in the SWOT Analysis of Quaker Oats are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Quaker Oats SWOT analysis.

About Quaker Oats

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Quaker Oats Overview
Parent Company



Cereals & Snacks



Tagline/ Slogan

Spread the good taste all over the place


Unique offerings combining creativity and sustainability

Quaker Oats STP

Food- cereal, snacks for breakfast

Target Market

People from middle class, upper middle class and the rich


Healthy food to families

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Quaker Oats. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin