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Cadbury SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Cadbury covering strengths, weaknesses, opportunities and threats.

Cadbury Strengths

  1. Cadbury has a high brand equity and top of the mind chocolate brand
  2. Strong brand recall and customer loyalty among Cadbury's customers
  3. An employee strength of around 70,000
  4. Strong parent brand of Kraft Foods gives a strong backing
  5. Cadbury has had very successful marketing and advertising campaigns
  6. A wide variety of products on offer
  7. Strong R&D and innovation in chocolates
  8. Cadbury is a trusted and premium quality brand
  9. Strong distribution network and operations in US, UK, India, Australia and a few other countries
  10. Cadbury' Dairy Milk is one of the most famous and widely sold brand

Above are the strengths in the SWOT Analysis of Cadbury. The strengths of Cadbury looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cadbury Weaknesses

  1. A few controversies regarding advertising, worms etc. made international news
  2. A few instances of product recall hampered Cadbury's brand image

These were the weaknesses in the Cadbury SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cadbury Opportunities

  1. Cadbury can increase reach in rural markets
  2. Increase its reach and penetration in untapped markets
  3. Acquiring competition can boost the market dominance of Cadbury
  4. Diversification of product range into related food segments

Above we covered the opportunities in Cadbury SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cadbury Threats

  1. Health consciousness amongst people can reduce intake of chocolates
  2. Increase in cost of raw material
  3. Inflation can cause reduction in sales
  4. Higher competition form international and local chocolate brands can affect Cadbury's market share

The threats in the SWOT Analysis of Cadbury are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cadbury SWOT analysis.

About Cadbury

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cadbury Overview
Parent Company

Kraft Foods


Food Products & Confectionery


Food & Beverages

Tagline/ Slogan

Tastes like this feels


Cadbury is one of the biggest and most trusted chocolate brand worldwide

Cadbury STP

People who buy chocolates for eating or gifting

Target Market

Children and families belonging to lower, middle and upper middle class


Cadbury is a sweet for happy occasions or auspicious beginnings

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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