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Cadbury's Dairy Milk SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: January 21, 2024Read time:

Here is a detailed SWOT analysis of Cadbury's Dairy Milk covering strengths, weaknesses, opportunities and threats.

Cadbury's Dairy Milk Strengths

  1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs
  2. Celebrity brand ambassadors
  3. Excellent advertising, reach and accessibility
  4. High brand loyalty
  5. Top of the Mind Brand

Above are the strengths in the SWOT Analysis of Cadbury's Dairy Milk. The strengths of Cadbury's Dairy Milk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cadbury's Dairy Milk Weaknesses

  1. Food products have a limited shelf life
  2. Marred by scandal few years back

These were the weaknesses in the Cadbury's Dairy Milk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cadbury's Dairy Milk Opportunities

  1. Untapped rural markets
  2. Better product packaging and preservation
  3. Leverage Cadburys successful brand
  4. Sugarfree category

Above we covered the opportunities in Cadbury's Dairy Milk SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cadbury's Dairy Milk Threats

  1. Other branded and local chocolate manufacturers
  2. Sweets as substitutes

The threats in the SWOT Analysis of Cadbury's Dairy Milk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cadbury's Dairy Milk SWOT analysis.

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About Cadbury's Dairy Milk

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cadbury's Dairy Milk Overview
Parent Company





Food & Beverages

Tagline/ Slogan

The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch meetha ho jaye;


Biggest global brand name in the world of chocolates

Cadbury's Dairy Milk STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Market

All age groups Lower, middle and upper class people


Something sweet' after meals

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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