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KFC SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 01, 2023Read time:

Here is a detailed SWOT analysis of KFC covering strengths, weaknesses, opportunities and threats.

KFC Strengths

  1. KFC is a hugely popular brand name in fast food and has high brand loyalty across the world
  2. KFC offers a high number of products like burgers, chicken wings etc. along with their signature menu
  3. Hygienic food, clean stores and quick service are strong points for the brand across all its locations
  4. KFC has good advertising and marketing through TVCs, online ads, print media and OOH hoardings
  5. Strong trademarks recipes makes its food standout
  6. KFC has presence in more than 150 countries through 20,000+ stores
  7. It has been recognized by several awards for its business operations worldwide
  8. The company has an annual revenue of more than $25 billion
  9. KFC creates customized and locally preferred food to target audiences across different geographies and cultures
  10. The brand has a good digital marketing strategy and engages with its users via social media, video content, contests, discount coupons etc.

Above are the strengths in the SWOT Analysis of KFC. The strengths of KFC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

KFC Weaknesses

  1. Intense competition from other global food chain brands means limited market share growth
  2. KFC has been criticized for allegedly causing harm to animals and environment, which hurt the brand image

These were the weaknesses in the KFC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

KFC Opportunities

  1. Introduce more localized food like vegetarian products to tap the market in some countries
  2. KFC can introduce home delivery as a regular service as during pandemic people didn't go outside as before
  3. Venture into newer markets and offer slightly budget friendly snacks
  4. More spending on the resources and development as well as introducing new food items and products can boost KFC

Above we covered the opportunities in KFC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

KFC Threats

  1. Threat from other eating joints/restaurants can affect KFC's business
  2. With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low calories and delicious at the same time
  3. Globally, Kentucky Fried Chicken can face issues like fluctuating economies, recession, rising food prices etc.

The threats in the SWOT Analysis of KFC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the KFC SWOT analysis.

About KFC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

KFC Overview
Parent Company

Yum Brands  - KFC (Kentucky Fried Chicken)


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Finger Licking Good


KFC offers different varieties in chicken meals especially burgers


People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Market

Children and youth from middle and upper class


KFC offers the best chicken burgers at affordable prices

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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