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Subway SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: February 18, 2024Read time:

Here is a detailed SWOT analysis of Subway covering strengths, weaknesses, opportunities and threats.

Subway Strengths

  1. Subway is one the leading fast food chains which has a worldwide brand recognition and high brand loyalty
  2. Subway's menu reflects demand for fresh, healthy and fast food, and it offers a wide variety of snacks
  3. The company is known to provide hygienic food and a quick service with in-house seating and take away
  4. Subway offers a customizable menu where customers can build their sandwiches based on their preference of meat, salads, sauces etc.
  5. Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees
  6. More than 400,000 people are employed with the company through direct as well as franchise model
  7. Subway has more than 30,000 stores which are present in more than 100 countries
  8. The annual revenue of the company is around $10 billion
  9. The company has a strong advertising strategy via TV campaigns, outdoor media, print ads, digital advertising, online ads and social media engagement to ensure high brand awareness

Above are the strengths in the SWOT Analysis of Subway. The strengths of Subway looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Subway Weaknesses

  1. Immense competition in the fast food segment means limited market share growth for Subway
  2. Franchise management on a global level is a challenge and that can cause business operation issues

These were the weaknesses in the Subway SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Subway Opportunities

  1. Subway can continue to expand globally and increase its business operations
  2. The brand can offer a localized menu depending upon the preferred food in the region of operation
  3. Acquisition of smaller food joints can help the brand grow and diversify

Above we covered the opportunities in Subway SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Subway Threats

  1. Threat from other eating joints & restaurants, as they may decline Subway's market share
  2. Health conscious people avoiding eating fast food
  3. Economic recessions and pandemics can lead to loss of customers and thus impact business operations

The threats in the SWOT Analysis of Subway are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Subway SWOT analysis.

About Subway

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Subway Overview
Parent Company

DeLuca Family


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Eat fresh


Lot of varieties in vegetarian as well as non vegetarian meals

Subway STP

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Market

Children and youth from middle and upper class


A healthier, fresher alternative to conventional fast food.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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