Here is a detailed SWOT analysis of Subway covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Subway. The strengths of Subway looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Subway SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Subway SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Subway
The threats in the SWOT Analysis of Subway are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Subway SWOT analysis.
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About Subway
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Subway Overview | |
---|---|
Parent Company |
DeLuca Family |
Category |
Fast food eating joints |
Sector | |
Tagline/ Slogan |
Eat fresh |
USP |
Lot of varieties in vegetarian as well as non vegetarian meals |
Subway STP | |
Segmentation |
People willing to have a hygienic and delicious non conventional meal at a restaurant |
Target Market |
Children and youth from middle and upper class |
Positioning |
A healthier, fresher alternative to conventional fast food. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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