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Domino's SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 11, 2023Read time:

Here is a detailed SWOT analysis of Domino's covering strengths, weaknesses, opportunities and threats.

Domino's Strengths

  1. Domino's is a hugely popular brand name and has high brand loyalty
  2. Diverse range of products offered by Domino's apart from Pizzas
  3. Hygienic food and quick service
  4. Leader in online & mobile ordering as compared to its competitors
  5. Domino's has a strong brand equity supported by heavy advertising & marketing campaigns
  6. Global franchise operations - more than 3,500 in over 50 countries
  7. Efficient and effective supply chain management enables it maintain its goodwill and promises
  8. More than 200,000+ people are employed with Dominos

Above are the strengths in the SWOT Analysis of Domino's. The strengths of Domino's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Domino's Weaknesses

  1. High fat and high calorie food perceived not good by health conscious people
  2. Intense competition means Domino's has limited growth in market share
  3. Domino's has been associated mainly with Pizza though it has a lot of side menu items

These were the weaknesses in the Domino's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Domino's Opportunities

  1. Improve efficiency and home delivery service, which is Dominos' point of differentiation
  2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Dominos.
  3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.
  4. Growing presence in emerging markets, particularly in India, China.

Above we covered the opportunities in Domino's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Domino's Threats

  1. Intensive competition from a fragmented number of small competitors offering variety of pizzas can reduce business for Dominos
  2. Changing consumer habits towards healthier food choices.
  3. Changing government policies and regulations can affect global operations

The threats in the SWOT Analysis of Domino's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Domino's SWOT analysis.

About Domino's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Domino's Overview
Parent Company



Fast food eating joints


Food & Beverages

Tagline/ Slogan

The world's leading pizza delivery company


Pizza home delivery with great quality and taste 

Domino's STP

People willing to have a delicious pizza at a restaurant or at home

Target Market

Children and youth from middle and upper classes from urban areas


Best pizza home delivery service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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