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Toblerone SWOT Analysis

Published in Food & Beverages category by MBA Skool Team Last Updated: November 17, 2023Reading time:

Here is a detailed SWOT analysis of Toblerone covering strengths, weaknesses, opportunities and threats.

Toblerone Strengths

  1. Excellent brand name
  2. High brand loyalty
  3. Great taste and packaging
  4. Highly regarded as a global chocolate brand
  5. Unique Shape and packaging which makes toblerone stand out

Above are the strengths in the SWOT Analysis of Toblerone. The strengths of Toblerone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Toblerone Weaknesses

  1. Expensive chocolate
  2. Not many varieties

These were the weaknesses in the Toblerone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Toblerone Opportunities

  1. Tap growing cities and retail chains in developing countries
  2. Have more variety and smaller gift packages

Above we covered the opportunities in Toblerone SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Toblerone Threats

  1. Other competing chocolate brands
  2. Calorie conscious people

The threats in the SWOT Analysis of Toblerone are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Toblerone SWOT analysis.

About Toblerone

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Toblerone Overview
Parent Company

Kraft Foods




Food & Beverages

Tagline/ Slogan

Lose yourself in the toblerone triangle


Pyramid shaped honey and almond nougat Swiss chocolate

Toblerone STP

People looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people


Premium global chocolate brand with a pyramid shape

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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