Published by MBA Skool Team, Last Updated: March 13, 2021
PESTLE Analysis of Toblerone analyses the brand on its business tactics. Toblerone PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand.
PESTLE analysis is a framework which is imperative for companies such as Toblerone, as it helps to understand market dynamics & improve its business continuously. PESTLE analysis is also referred to as PESTEL analysis.
The political factors in the Toblerone PESTLE Analysis can be explained as follows:
Toblerone is one of the brands of Mondelez International Inc which has its operations in Latin America, AMEA (Asia, Middle East and Africa), Europe and North America. The company looks each region separately. To run successfully, the company needs to have good political connections in every region. In every region the rules and regulations are different. Each nation has different policies for the ease of doing business. The company should aware of the policies. The company should also consider the trade policies for the smooth supply chain operations. Toblerone should also think about the fiscal policies issued on the base of the pandemic. The company should also consider about the rules of the pandemic for safe operations.
Below are the economic factors in the PESTLE Analysis of Toblerone:
Being a global brand, several financial policies world-over affect the business of Toblerone.
Due to pandemic, the economy of the nations all over world has decreased. The company also faces many challenges due to the pandemic. The operation costs have raised due to the pandemic. The disposable income of the people has decreased which makes them to wisely choose the snacks to buy. The foreign exchange rates also impact on the company’s cash flow. The vaccination and economic stimulus given by the governments to improve the economy of the nations is one of the important factor to look on. The company should also take care on the family expenditure.
Following are the social factors impacting Toblerone PESTLE Analysis:
The behaviour of the consumers has changed a lot. The food habits have changed dramatically. Due to this change, people are tending more towards the various snacks. The millennials and baby boomers are spending more on the snacks. The change in demographics, the population of the youth has been decreased in the nations like China, Japan etc. the company should also see the demographic change in the nations like India where people are tending more on snacks and the population of the youth also high. Toblerone should also focus on the new patterns, lifestyles, behaviours of the consumers.
The technological factors in the PESTLE Analysis of Toblerone are mentioned below:
Toblerone manufacturers lots of chocolates with superior quality. This will be attainable with the sophisticated technology. The company uses new industrial revolution methods to manufacture the products according to the needs of the consumers. The company used AI to use data for the value creation. The company also use sophisticated technology in the supply chains to operate smoothly. It makes logistics to run smoothly with the help of technology. The company should also focus on the research and development to develop new products and process to manufacture the products.
The company should also ensure to use technology to test the food products.
Following are the legal factors in the Toblerone PESTLE Analysis:
The company is in the food business which have many rules and regulations. Toblerone should ensure that all its products meet the safety measures. These safety control laws will be different from nation to nation. The company should ensure that they meet the standards of nation level and international standards. The company should also meet other laws in the nations where it operates like clean air law. The company should also consider the laws in the nations to establish manufacturing plants and do business in that respected nations. It should also ensure the trade laws are followed.
In the Toblerone PESTLE Analysis, the environmental elements affecting its business are as below:
Toblerone has many manufacturing plants which use lots of energy. Because of this the carbon foot print has increased. The company should also ensure to reduce the carbon foot print which is crucial for the environment. The trend towards the green environment also increasing a lot. The company should also ensure to follow the clean air act, clean energy laws.
Due to climate change, the intensity of the natural disasters has increased. This will disrupt the supply chain networks a lot which is not good for the business. The company should also ensure to reduce the plastics in the next few years.
To conclude, the above Toblerone PESTLE Analysis highlights the various elements which impact its business performance. This understanding helps to evaluate the criticality of external business factors for any brand.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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