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Lindt SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 04, 2023Read time:

Here is a detailed SWOT analysis of Lindt covering strengths, weaknesses, opportunities and threats.

Lindt Strengths

  1. Global brand ambassador
  2. Excellent brand name and brand presence
  3. High brand loyalty
  4. Great taste and packaging
  5. Highly regarded as a global chocolate brand

Above are the strengths in the SWOT Analysis of Lindt. The strengths of Lindt looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lindt Weaknesses

  1. Expensive chocolates
  2. Not easily available

These were the weaknesses in the Lindt SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lindt Opportunities

  1. Tap growing cities and retail chains
  2. Have more variety and smaller gift packages

Above we covered the opportunities in Lindt SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lindt Threats

  1. Other competing chocolate brands
  2. Calorie conscious people

The threats in the SWOT Analysis of Lindt are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lindt SWOT analysis.

About Lindt

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lindt Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Master Swiss Chocolatier since 1845


Finest cocoa used for preparing finest chocolates

Lindt STP

People looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people


Best chocolate maker with best cocoa and ingredients used

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lindt. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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