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Mother Dairy SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 22, 2023Read time:

Here is a detailed SWOT analysis of Mother Dairy covering strengths, weaknesses, opportunities and threats.

Mother Dairy Strengths

  1. Awell-recognized brand name
  2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.
  3. A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
  4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
  5. An employee strength of 3000 people
  6. Strong and efficient supply chain network
  7. Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices
  8. Technological advancement
  9. Popular for its quality and affordable price

Above are the strengths in the SWOT Analysis of Mother Dairy. The strengths of Mother Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mother Dairy Weaknesses

  1. Limitednumber of Mother Dairy and Safal outlets
  2. Difficult to maintain competitive pricing
  3. Vegetables and milk products are perishable

These were the weaknesses in the Mother Dairy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mother Dairy Opportunities

  1. Continuous demand of dairy products and other products by Mother Dairy
  2. Open more number of Mother Dairy outlets
  3. Market and advertise the products
  4. Increase its market share by expansion in untapped markets

Above we covered the opportunities in Mother Dairy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mother Dairy Threats

  1. Strong marketing muscle by competitors
  2. Unstable economic condition in India
  3. Other competitor brands

The threats in the SWOT Analysis of Mother Dairy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mother Dairy SWOT analysis.

Read Similar SWOT analysis

About Mother Dairy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mother Dairy Overview
Parent Company

National Dairy Development Board (NDDB)


Milk and Food Processing


Food & Beverages

Tagline/ Slogan

Piyo Pure


India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality

Mother Dairy STP

People who need dairy products and other day to day food products

Target Market

Middle and upper middle class families


As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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