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Mountain Dew SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of Mountain Dew covering strengths, weaknesses, opportunities and threats.

Mountain Dew Strengths

  1. Strong brand awareness, recall through memorable advertisements
  2. Unique taste and clear positioning attracts a strong brand following
  3. International brand with lot of resources to grow in the markets
  4. Good distribution and availability of the product
  5. Strong brand name of the parent company adds value

Above are the strengths in the SWOT Analysis of Mountain Dew. The strengths of Mountain Dew looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mountain Dew Weaknesses

  1. A lot of investment is required for branding exercises
  2. Stiff competition means limited market share

These were the weaknesses in the Mountain Dew SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mountain Dew Opportunities

  1. Innovate a new healthy drink with citrus fruit flavor
  2. Multiple flavors already exist in foreign markets – launch them here

Above we covered the opportunities in Mountain Dew SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mountain Dew Threats

  1. Sprite, its strongest competitor is well entrenched in the market
  2. Pepsi may cut its marketing budget in the future
  3. Lot of local drinks and lemon based brands are posing a threat

The threats in the SWOT Analysis of Mountain Dew are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mountain Dew SWOT analysis.

About Mountain Dew

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mountain Dew Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Darr ke Aage Jeet hai


High energy Extreme citrus taste

Mountain Dew STP

Aerated beverages and softdrinks

Target Market

Young individuals from the upper and middle class


Celebrating the bold, adventurous and rebellious spirit of youth

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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