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7UP SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of 7UP covering strengths, weaknesses, opportunities and threats.

P Strengths

  1. Excellent branding and advertising through celebrities
  2. Excellent distribution and availability
  3. Available in bottle, pet packs, cans etc
  4. Strong backing of Pepsi brand, hence globally available
  5. High penetration in urban as well as rural products

Above are the strengths in the SWOT Analysis of 7UP. The strengths of 7UP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

P Weaknesses

  1. Aerated drinks not popular with health conscious people
  2. Constant pressure from other soft drink brands hence limited market share

These were the weaknesses in the 7UP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

P Opportunities

  1. Leverage successful brand Pepsi
  2. Advertise more by celebrity associations
  3. Buy out competition
  4. More Brand recognition through online and offline medium

Above we covered the opportunities in 7UP SWOT Analysis. The opportunities for any brand can include prospects of future growth.

P Threats

  1. Threat from other aerated drinks competitors
  2. Threat from substitutes like fruit juices
  3. Boycott from health conscious people

The threats in the SWOT Analysis of 7UP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the 7UP SWOT analysis.

About 7UP

The table below gives the brand overview along with its target market, segmentation, positioning & USP

7UP Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Mood ko do lemon ka lift


Fido Dido; Refreshing clear drink with a natural lemon and lime flavor


For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


The cool Lemon Drink

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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