PepsiCo Product, 7UP drink of natural lemon and lime flavour is part of the brand since 1929.After coming to India in 1992, the drink has gained popularity in India among youngsters. The 7UP drink has tough competition from Limca of Coca-Cola. With the market share of more than 25% 7Up has continuously changed its marketing and operational strategies.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Sprite is a brand which is under the company of Coco-Cola and is a carbonated soft drink. This brand was launched for the people who wanted to have carbonated soft drink which is not black in color. This is a drink which is a lemon flavored drink which is free of caffeine.
2. Mountain Dew:
Mountain Dew is the carbonated soft drink brand owned by Pepsi. Mountain Dew was first formulated in 1940 by Barney and Ally Hartman of Tennessee, United States. The brand was taken over by PepsiCo in 1964.
3. Coca Cola:
Coca Cola is a carbonated soft drink produced by Coca Cola company. It has a diverse product portfolio in the beverage industry. Coca Cola was founded in May,1886.
Pepsi Co, being a huge company has a lot of brands under its hat. There are various products of Pepsi Co, like Pepsi, Mountain Dew, Lays, Tropicana beverages, 7Ups, Cheetos, Lipton Tea, Aquafina, etc. Pepsi are mainly targeting the food and beverages market.
5. Red Bull:
Red Bull Energy drink was founded in the 1980s by Austrian entrepreneur Dietrich Mateschitz in partnership with Chaleo Yoovidhya. This came as an inspiration to an existing drink called Krating Daeng which was introduced in Thailand by Chaleo Yoovidhya. Dietrich modified the ingredients and the first red bull drink was sold in Austria in the year 1987.
Lipton is a brand of tea, jointly owned by Unilever and PepsiCo. Before ownership to Argyll Foods, Lipton was a supermarket chain in the UK. The tea brand is quite well known worldwide.
Gatorade Company Inc. is an American manufacturer of sports beverages. Founded in 1965 at University of Florida by a team of researchers, was then taken over by Quaker Oats Company in 1987 and by PepsiCo in 2000.
8. Dr Pepper:
Dr Pepper is a soft drink which started its journey in 1880 and have successfully completed its 132 years. It is one of the oldest company manufacturing coldrinks with the addition of natural and artificial flavors. Dr Pepper’s journey started from Waco, TX and till now it has been situated in almost all the parts of the world and are preferred by customers as their first choice.
Schweppes is one of the biggest competitors of 7UP.
To conclude, the above article highlights the various competitors which compete with 7UP. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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