Ajinomoto SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Ajinomoto covering strengths, weaknesses, opportunities and threats.

Ajinomoto Strengths

  1. High cost advantage
  2. Bargaining power of both suppliers & buyers is low
  3. Well established brand with a strong reputation, high brand equity
  4. Low threat of new entrants due to high entry barriers and involves large capital
  5. Loyal customer base
  6. Comprehensive production technology
  7. High responsiveness to customers
  8. Strong financial position and has nearly 25,000 employees

Above are the strengths in the SWOT Analysis of Ajinomoto. The strengths of Ajinomoto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ajinomoto Weaknesses

  1. Rely heavily on advertising
  2. Focus is way too high in seasonings business

These were the weaknesses in the Ajinomoto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ajinomoto Opportunities

  1. Acquisitions of smaller brands
  2. Emerging markets and expansion abroad
  3. Innovations in the existing products

Above we covered the opportunities in Ajinomoto SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ajinomoto Threats

  1. Product substitution in seasonings is high
  2. Intense competition; also lower cost competitors or imports
  3. Unpredictable economy
  4. Price wars

The threats in the SWOT Analysis of Ajinomoto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Ajinomoto SWOT analysis.

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About Ajinomoto

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ajinomoto Overview
Parent Company

Ajinomoto Co. Inc.

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Eat Well, Live Well; Essence of taste

USP

Mainstay flavor enhancer AJI-NO-MOTO, which is the most powerful brand in its portfolio

Ajinomoto STP
Segmentation

Product segments Food products, Pharmaceuticals, Specialty chemicals, Bioscience products

Target Market

Housewives, chefs, restaurants

Positioning

Contributing to human health globally while creating unique value to benefit customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ajinomoto. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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