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Ajinomoto SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: September 04, 2023Read time:

Here is a detailed SWOT analysis of Ajinomoto covering strengths, weaknesses, opportunities and threats.

Ajinomoto Strengths

  1. High cost advantage
  2. Bargaining power of both suppliers & buyers is low
  3. Well established brand with a strong reputation, high brand equity
  4. Low threat of new entrants due to high entry barriers and involves large capital
  5. Loyal customer base
  6. Comprehensive production technology
  7. High responsiveness to customers
  8. Strong financial position and has nearly 25,000 employees

Above are the strengths in the SWOT Analysis of Ajinomoto. The strengths of Ajinomoto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ajinomoto Weaknesses

  1. Rely heavily on advertising
  2. Focus is way too high in seasonings business

These were the weaknesses in the Ajinomoto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ajinomoto Opportunities

  1. Acquisitions of smaller brands
  2. Emerging markets and expansion abroad
  3. Innovations in the existing products

Above we covered the opportunities in Ajinomoto SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ajinomoto Threats

  1. Product substitution in seasonings is high
  2. Intense competition; also lower cost competitors or imports
  3. Unpredictable economy
  4. Price wars

The threats in the SWOT Analysis of Ajinomoto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ajinomoto SWOT analysis.

Read Similar SWOT analysis

About Ajinomoto

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ajinomoto Overview
Parent Company

Ajinomoto Co. Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Eat Well, Live Well; Essence of taste


Mainstay flavor enhancer AJI-NO-MOTO, which is the most powerful brand in its portfolio

Ajinomoto STP

Product segments Food products, Pharmaceuticals, Specialty chemicals, Bioscience products

Target Market

Housewives, chefs, restaurants


Contributing to human health globally while creating unique value to benefit customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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