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Arnott's Biscuits Limited SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 27, 2023Read time:

Here is a detailed SWOT analysis of Arnott's Biscuits Limited covering strengths, weaknesses, opportunities and threats.

Arnott's Biscuits Limited Strengths

  1. Over decades of experience in the biscuit industry
  2. Variety of biscuits to choose from
  3. One of the largest in the food and beverages sector in Asia
  4. State-of-the-art manufacturing makes its operations good
  5. Long arm on parent company – Campbell’s
  6. Notable brands such as Tim Tams, Vita-Weat, Salada and Cruskits
  7. Shipped to over 40 countries and has a good market share

Above are the strengths in the SWOT Analysis of Arnott's Biscuits Limited. The strengths of Arnott's Biscuits Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arnott's Biscuits Limited Weaknesses

  1. Uses locally purchased Australian Ingredients
  2. Very small market share outside Australia
  3. A number of expensive products available in the market

These were the weaknesses in the Arnott's Biscuits Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Arnott's Biscuits Limited Opportunities

  1. Expand foot print in all countries currently present
  2. Can increase fortified products
  3. Can easily expand to the cereal and breakfast segment
  4. Cookies is another category to enter

Above we covered the opportunities in Arnott's Biscuits Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arnott's Biscuits Limited Threats

  1. Strong competition from Kraft in all the markets where Arnotts is present
  2. Entry of international companies such as Kraft Vs local manufacturer
  3. May be replaced by less expensive products

The threats in the SWOT Analysis of Arnott's Biscuits Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arnott's Biscuits Limited SWOT analysis.

About Arnott's Biscuits Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Arnott's Biscuits Limited Overview
Parent Company

Campbell Soup Company (Campbell's)


Food Products


Food & Beverages

Tagline/ Slogan

There is no substitute for quality


Health and wellbeing of consumer is primary.

Arnott's Biscuits Limited STP

Health and quality conscious consumers

Target Market

Middle and upper class, with prime focus on children under 12


Committed to the health of Australians


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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