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Kellogg's SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Kellogg's covering strengths, weaknesses, opportunities and threats.

Kellogg's Strengths

  1. Kellogg's is one of the world's largest breakfast cereal brand and its products are marketed in more than 80 countries.
  2. Kellogg's has great marketing initiatives through various campaigns especially targeted towards child nutrition
  3. The company has a strong legacy since it had started in the year 1906
  4. The brand is a pioneer in cereals but also offers crackers, nutrition bars, waffles and vegetarian foods under its product offerings
  5. Several CSR initiatives like "Fighting hunger” along with Walmart helps the brand
  6. Kellogg's does its promotion through various mascots developed for each product which helps build a connect with the audience
  7. The company has a global workforce of over 30,000 people
  8. Kellogg's has a high brand recall due to effective advertising via social media, online ads, print ads and TV commercials
  9. Some other popular brands owned by the company are Pringles, Eggo, Gardenburger & Sunshine biscuits
  10. The annual revenue of the company is more than $13 billion

Above are the strengths in the SWOT Analysis of Kellogg's. The strengths of Kellogg's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kellogg's Weaknesses

  1. Controversies regarding product recall affected the brand image of Kellogg's
  2. Competition from other breakfast brands and substitutes affect the business operations for the company

These were the weaknesses in the Kellogg's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kellogg's Opportunities

  1. Development of distribution channels in other countries with help of other companies can boost Kellogg's
  2. Tie-up with restaurants, schools and hotels can boost business
  3.  Kellogg's can diversify into other health snacks which can be beneficial for the company

Above we covered the opportunities in Kellogg's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kellogg's Threats

  1. Increasing competition in readymade breakfast segment can reduce business for Kellogg's
  2. Food regulations by government often restrict operations
  3. Fake imitations of food products or shop keepers keeping products beyond expiry can be a threat for Kellogg's

The threats in the SWOT Analysis of Kellogg's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kellogg's SWOT analysis.

About Kellogg's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kellogg's Overview
Parent Company

Kellogg's Company


Food processing


Food & Beverages

Tagline/ Slogan

Bring out best to you


Kellogg's is the first company to enter into readymade cereal breakfast segment

Kellogg's STP

Food- cereal breakfast and beverages

Target Market

Family and children looking for healthy tasty breakfast


Kellogg's offers healthy and tasty breakfast

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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