Kellogg's is a multinational food products company based in the United States. It is the largest cereal company in the world with sales of more than $14 billion. It is the second largest producer of cookies, savory snacks and crackers.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 7 competitors of Kellogg's.
Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many more. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people.
Cadbury is a British multinational confectionary which is completely owned by the American company Mondelez International. Cadbury brand is considered as the second largest brand after Wrigley. The company is famous for its Dairy milk chocolates which is renowned all over the world.
General Mills is an American multinational company. It is one of the important marketer of branded consumer food articles under its own manufacturing. General Mills was founded on the 20th of June, 1856 in Minneapolis, Minnesota, U.S.
4. Quaker Oats:
Quaker Oats was founded in 1850 and is based in Chicago, Illinois. Earlier, it was known as German Mills American Cereal Company and it was renamed as Quaker Oats in the year 1901. Currently it is operating as a subsidiary of PepsiCo since 2002.
Pepsi Co, being a huge company has a lot of brands under its hat. There are various products of Pepsi Co, like Pepsi, Mountain Dew, Lays, Tropicana beverages, 7Ups, Cheetos, Lipton Tea, Aquafina, etc. Pepsi are mainly targeting the food and beverages market.
DANONE, one of the world famous food product based company is based in Paris. It was founded in the year 1919, in Barcelona Spain. Currently, chairman of the board is Franck Riboud and chief executive officer is Emmanuel Faber.
7. ConAgra Foods:
ConAgra Foods is one of the biggest competitors of Kellogg's.
To conclude, the above article highlights the various competitors which compete with Kellogg's. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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