Colgate is a global brand when it comes to oral care which includes tooth paste, toothbrushes etc. A brand that is known in every household as the toothpaste brand surprisingly did not start like that. Colgate initially dealt with products like soaps, starch, candles and later moved on to toothpaste and mouth wash.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 6 competitors of Colgate.
Pepsodent is a leading oral care brand with a wide range of products (tooth brushes and toothpastes), benefitting from Unilever’s long tradition of R&D in this field. Pepsodent was launched in 1993, in India and has remained as one of India’s top oral care products in the country. It positions itself as a brand that fights germs, cavities and offers fresh breath and healthy gums.
Oral-B is an oral hygiene brand from Proctor and Gamble. It was first started by Dr Robert Hutson in 1950 as the Hutson toothbrush. Since then it has been acquired by number of companies like Gillette and now Proctor and Gamble own this brand.
Close up is a brand of toothpaste. It is a subsidiary of Unilever and related to oral hygiene and health care. It was launched in 1967 and licensed since 2003 for North America to Church and Dwight.
Dabur is India’s largest Ayurvedic medicine and related products manufacturer. It was founded in 1884 by SK Burman and it is headquartered in India. The annual revenue of the company is more than US $1 billion.
5. Johnson & Johnson:
Johnson & Johnson, founded in 1886 is an American company manufacturing mainly medical products and devices, pharmaceutical, and consumer packaged goods. Johnson & Johnson has its headquarters in New Brunswick, New Jersey. It has around 250 subsidiaries selling its products in around 175 countries.
Unilever is one of the biggest FMCG (fast moving consumer goods) company in the world. It is a British-Dutch company co headquartered in Rotterdam and London. Unilever has more than 400 brands and operates in more than 190 countries with a turnover of €50+ billion.
To conclude, the above article highlights the various competitors which compete with Colgate. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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