ALDI is a supermarket chain that was founded in 1946 in Germany by 2 brothers Karl Albrecht and Theo Albrecht who started off by taking over their mother’s store which was started in 1913. ALDI stands for Albrecht Discount and consists of 2 main groups ALDI SUD and ALDI NORD, each owned by Karl and Theo respectively with independent operations in different markets. ALDI has transformed itself from a small business to a globally renowned supermarket chain with an annual turnover of more than $90 billion, employing over 1,00,000 people in its 11,000 stores which are spread across 20 countries.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Carrefour, in French stands for crossroads, it was created in 1958 by Denis Defforey , Jacques Defforey and Marcel Fournier. It is the second largest hypermarket chain in the world in terms of outlets and revenues, only next to Walmart. The 1st Carrefour store was opened in 1960 and it was not a hypermarket, though in Europe they were the first to open a department store, a large supermarket, and a hypermarket.
Tesco is one of the largest retailers in the world with over 7000 stores in several countries. The stores provide a wide range of products from groceries and clothes to petrol, software and financial services. Tesco is UK’s biggest supermarket with a market share of about 28% and one of the largest in the world by revenues.
Walmart is the leading Multinational retail corporation founded in 1962, and incorporated in 1969, it is headquartered in Bentonville, Arkansas. The company is a family business because it is mainly controlled by the Walton family. Walmart company operates across the globe with over 11,500 retail units in 28 countries and as e-retailers in 11 countries.
Target Corporation is one of the largest discount retailer and mass merchandiser in the United States. It offers everyday essentials at discounted prices. The company was founded by George Dayton in 1902 and was called “Goodfellow Dry Goods” at that time.
Having started its journey as online book seller, Amazon.com now can be called as global giant in online retail business. The founder of Amazon.com, Jeff Bezos attracted towards growth of internet reach in early 1990s and started this business in Seattle in 1995. Amazon is now a fortune five hundred company offering ecommerce, Prime Video, Amazon Music, AWS, Amazon Pay etc.
Costco Wholesale is a global retailer which specializes in warehouse club operations in 8 countries and is known for its dedicated quality and good business ethics. Costco is the largest American warehouse club which provides a huge selection of merchandize and after Walmart is the 2nd largest retailer in the world. In 2016 Costco became the largest retailer of choice and prime beef, chicken rotisserie and organic foods as well as wine.
Coles is a chain of supermarkets based in Australia. Coles opened its first store in 1914 and completed 100 years in 2014. The chain has 1,00,000 employees working in 2,300+ outlets.
Woolworths supermarket is a grocery chain based in Bella Vista, New South Wales, Australia owned by Woolworths Limited. It was founded in September 1924.Woolworths along with Coles accounts for almost 80% market of Australia. Only after 1924,the consumer interest grew and more and more branches started coming up.
LIDL is one of the leading retail chains in the world based out of Germany with more than 12,000 outlets. The brand has an annual revenue in excess of €100 billion making it one of the largest retailer brands in the world. Globally, more than 300,000 people are employed with LIDL.
To conclude, the above article highlights the various competitors which compete with ALDI. This understanding helps to evaluate the various external business factors for any company.
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