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Novartis SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: October 31, 2023Read time:

Here is a detailed SWOT analysis of Novartis covering strengths, weaknesses, opportunities and threats.

Novartis Strengths

  1. Has a global reach in over 140 countries
  2. Core businesses in pharmaceuticals, vaccines, consumer health, generics  and animal health
  3. Novartis Biotechnology leadership camp organized by it is a unique step
  4. Mergers and acquisitions have it a strong brand
  5. First company-wide health and well-being initiative at Novartis
  6. Employee strength of over 120,000.

Above are the strengths in the SWOT Analysis of Novartis. The strengths of Novartis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Novartis Weaknesses

  1. Controversies regarding their advertising of certain products affected brand image
  2. Case regarding Indian patent laws also created a problem for the brand

These were the weaknesses in the Novartis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Novartis Opportunities

  1. Broad-based medical innovation, in technologies and businesses  across the spectrum of health care
  2. Venture into health needs in under-developed and poor countries
  3. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Above we covered the opportunities in Novartis SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Novartis Threats

  1. Increasing obsolesce of technology
  2. Competition from peers

The threats in the SWOT Analysis of Novartis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Novartis SWOT analysis.

About Novartis

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Novartis Overview
Parent Company





Pharma and Healthcare

Tagline/ Slogan

Novartis: No pipelines, just pipedreams


Discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

Novartis STP

Animal health, Diagnostics, Oncology, cns drugs, vaccines & generics

Target Group

Healthcare professionals, Doctors,


We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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