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GSK Consumer Healthcare SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: October 31, 2023Read time:

Here is a detailed SWOT analysis of GSK Consumer Healthcare covering strengths, weaknesses, opportunities and threats.

GSK Consumer Healthcare Strengths

  1. GSK is one of the top 5 largest pharmaceutical companies.
  2. GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder of R&D.
  3. Winner of chemical industry manufacturing and resource efficiency award.
  4. Strong R&D focus and exploring new markets
  5. GSK is a global presence is in over 100 countries
  6. Has a strength of over 97000 employees

Above are the strengths in the SWOT Analysis of GSK Consumer Healthcare. The strengths of GSK Consumer Healthcare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GSK Consumer Healthcare Weaknesses

  1. Controversies regarding issue of safety of drugs affects company’s image
  2. Patent expiry for a number of bulk-buster products

These were the weaknesses in the GSK Consumer Healthcare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

GSK Consumer Healthcare Opportunities

  1. Strategic agreements with other pharmaceutical companies and organizations to boost its research.
  2. Increasing awareness about healthcare needs
  3. Global penetration through mergers and acquisitions
  4. Increasing demand for quality healthcare solutions

Above we covered the opportunities in GSK Consumer Healthcare SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GSK Consumer Healthcare Threats

  1. Risk of unsuccessful new Products
  2. Regulatory environment is becoming more & more stringent
  3. Economic slowdown in European markets

The threats in the SWOT Analysis of GSK Consumer Healthcare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the GSK Consumer Healthcare SWOT analysis.

About GSK Consumer Healthcare

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GSK Consumer Healthcare Overview
Parent Company

GlaxoSmithKline Plc


pharmaceutical and healthcare companies


Pharma and Healthcare

Tagline/ Slogan

Do more, feel better, live longer


GlaxoSmithKline is the UK’s largest and world’s second  largest pharmaceutical company

GSK Consumer Healthcare STP

Consumer healthcare, prescription medicines & vaccines

Target Market

Patients & healthcare professionals seeking detection, prevention & treatment of disease.


We are science led global healthcare company

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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