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Sun Pharma Industries SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: August 01, 2023Read time:

Here is a detailed SWOT analysis of Sun Pharma Industries covering strengths, weaknesses, opportunities and threats.

Sun Pharma Industries Strengths

  1. Strong growth in emerging market business
  2. Introduction of Pantoprazole & Eloxatin in US market has very limited competition
  3. They have strong marketing & sales force of over 12,000 employees
  4. They have successfully acquired Taro pharma which has further consolidated their position in Indian markets
  5. Strong brand presence in India and US markets

Above are the strengths in the SWOT Analysis of Sun Pharma Industries. The strengths of Sun Pharma Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sun Pharma Industries Weaknesses

  1. Stiff competition from many Indian and other global brands means limited market share growth
  2. Limited presence in emerging markets and European countries

These were the weaknesses in the Sun Pharma Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sun Pharma Industries Opportunities

  1. They can leverage their acquisitions to further increase the growth
  2. They can increase their presence in contract manufacturing
  3. Increasing healthcare awareness in India

Above we covered the opportunities in Sun Pharma Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sun Pharma Industries Threats

  1. There is growing competition in generics market
  2. Stringent patent regulations
  3. High price sensitivity of consumers

The threats in the SWOT Analysis of Sun Pharma Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sun Pharma Industries SWOT analysis.

About Sun Pharma Industries

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sun Pharma Industries Overview
Parent Company

Sun Pharma Industries




Pharma and Healthcare

Tagline/ Slogan

Leadership through focused research


Sun pharma fifth largest & most profitable company in India

Sun Pharma Industries STP

Cardiology, psychiatry, neurology, gastroenterology, dibetology

Target Market

Healthcare professionals, pharmacists


They are international specialty pharma company with strong presence in Indian & US generics market

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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