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Lupin SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: March 10, 2023Read time:

Here is a detailed SWOT analysis of Lupin covering strengths, weaknesses, opportunities and threats.

Lupin Strengths

  1. World wide leader in Cephalosporin and Anti TB drugs
  2. Considerable presence in market for drugs against Asthma, Pediatrics, Diabetes, and CNS boosts the sales
  3. In the US and Japanese market it is the largest generic player
  4. Acquisition of I’rom pharma helped to increase its product list and in turn sales
  5. Wide global footprint as it is present in over 70 countries

Above are the strengths in the SWOT Analysis of Lupin. The strengths of Lupin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lupin Weaknesses

  1. High dependence on global formulation business with 84% revenue coming from US market
  2. Forecasting done on technological level is less
  3. It operates in low growth segments such CNS, respiratory diseases

These were the weaknesses in the Lupin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lupin Opportunities

  1. Increased health awareness
  2. Emerging technological trends in drug delivery
  3. Increasing prevalence of TB in developing countries

Above we covered the opportunities in Lupin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Lupin

Lupin Threats

  1. Unsuccessfulassimilation of questions
  2. Rigid opposition both from locals and global company
  3. Soaring cost of discovering novel products

The threats in the SWOT Analysis of Lupin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lupin SWOT analysis.

Read Similar SWOT analysis

About Lupin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lupin Overview
Parent Company





Pharma and Healthcare

Tagline/ Slogan

Being lupin, enriching lives everyday


Lupin is the world’s largest manufacturer of anti- tuberculosis drugs

Lupin STP

Anti TB segment, Cardiovascular, Oral and injectable, pediatric products API’s, Anti-Infectives segment

Target Market

Healthcare professionals, doctors treating patients suffering from TB, respiratory  &  cardiovascular diseases


It is innovation led pharmaceutical company, which specializes in generic, API & branded formulations for developed & developing world.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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