1. SWOT Analysis
  2. Healthcare
  3. Bupa SWOT Analysis

Bupa SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: April 04, 2023Read time:

Here is a detailed SWOT analysis of Bupa covering strengths, weaknesses, opportunities and threats.

Bupa Strengths

  1. Very high diversity in products and policies
  2. Health care segment with 70,000 employees and innovative culture
  3. Economies of scale and pricing power
  4. Geographical spread and wide reach
  5. Customer Loyalty and strong management
  6. Good brand value and customer focused approach

Above are the strengths in the SWOT Analysis of Bupa. The strengths of Bupa looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bupa Opportunities

  1. Strong brand image can be leveraged for further growth
  2. Operations in new territories to capture expanding industry
  3. Expansion with mergers and acquisitions can help grow

Above we covered the opportunities in Bupa SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bupa Threats

  1. Intense competition with continuous innovation
  2. Government intervention can cause issues in growth
  3. Stagnating growth in healthcare industry
  4. Volatile currencies

The threats in the SWOT Analysis of Bupa are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bupa SWOT analysis.

About Bupa

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bupa Overview
Parent Company



Medical Insurance, Hospitals, workplace health services, home healthcare, health assessments


Pharma and Healthcare

Tagline/ Slogan



A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries

Bupa STP

People of any age group, who need health related services.

Target Market

Doctors, hospitals, employers, patients, public officials


Bupa’s purpose is longer, healthier, happier lives.

Bupa Weaknesses

2.Cost structure of products – comparatively highly priced

3.Static online presence is a concern

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bupa. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin