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Pfizer SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: October 31, 2023Read time:

Here is a detailed SWOT analysis of Pfizer covering strengths, weaknesses, opportunities and threats.

Pfizer Strengths

  1. Pfizer is one of the largest pharmaceutical companies in the world and spread to almost all countries worldwide
  2. Pfizer has an excellent research and development (R&D) creating innovative and breakthrough products
  3. Mergers and acquisitions with big pharma brands increases the brand reputation of the company
  4. The company has over 70,000 employees as a part of the organization
  5. Pfizer has a very strong brand name and recall globally due to its leadership in the pharmaceutical sector
  6. The company has a robust financial position and has good presence on NYSE and S&P
  7. Pfizer's average annual revenue is approximately $40 billion
  8. During the 2020 pandemic, Pfizer has invested more than $2 billion for research of vaccinations
  9. The vaccinations developed by the company has been distributed all across the world

Above are the strengths in the SWOT Analysis of Pfizer. The strengths of Pfizer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pfizer Weaknesses

  1. Tough competition from other major pharma brands means limited scope for market share growth
  2. Negative brand image due to legal issues and lawsuits in the past

These were the weaknesses in the Pfizer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pfizer Opportunities

  1. Strategic agreements with other pharmaceutical companies and organizations to boost its research
  2. Increasing awareness about healthcare needs and increasing demand for quality healthcare solutions
  3. Global penetration through mergers and acquisitions

Above we covered the opportunities in Pfizer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pfizer Threats

  1. Risk of unsuccessful new products can lead to loss of revenue
  2. Regulatory environment becoming more stringent can lead to challenges in global operations
  3. Economic slowdown in European markets can lead to loss in business for Pfizer

The threats in the SWOT Analysis of Pfizer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pfizer SWOT analysis.

About Pfizer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pfizer Overview
Parent Company

Pfizer Ltd




Pharma and Healthcare

Tagline/ Slogan

Doing things differently


Pfizer Inc discovers, develops, manufactures, and markets leading prescription drugs

Pfizer STP

Heart disease, Obesity, psychiatric disorders, cognitive enhancers, oncology & animal health segment , dysfunction

Target Market

Large business owners & operators


Pfizer is committed to applying science and global resources to improve health and well-being at every stage of life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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