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  3. Tide SWOT Analysis

Tide SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: December 13, 2023Read time:

Here is a detailed SWOT analysis of Tide covering strengths, weaknesses, opportunities and threats.

Tide Strengths

  1. Benefit or attribute over other products in the same category
  2. Leading market position
  3. Lower price and good quality
  4. Most popular and widely patronized detergent in the world and a flagship brand of P&G
  5. Renowned by its reputation of complimenting the ever-changing people’s temperaments for fashion

Above are the strengths in the SWOT Analysis of Tide. The strengths of Tide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tide Weaknesses

  1. Strong competitors
  2. Substitute products available at the same price

These were the weaknesses in the Tide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tide Opportunities

  1. High potential of rural market has a lot of opportunities
  2. Changing lifestyle of people want cheap product with good quality
  3. introduction of better variants by technology development and innovations
  4. Niche target market

Above we covered the opportunities in Tide SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tide Threats

  1. Price wars with competitors
  2. Aggressive promotion by competitors , harming the reputation of the product and ambush marketing
  3. Counterfeit products in the rural market

The threats in the SWOT Analysis of Tide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tide SWOT analysis.

Read Similar SWOT analysis

About Tide

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tide Overview
Parent Company

Procter and Gamble


Home Care brands - detergents



Tagline/ Slogan

White hai to tide hai


Provides good whitening and fragrance at low price

Tide STP

People who have fixed budget for household things like detergents and look for economical options

Target Market

Women ages 18 to 54 years old, middle classes


Product which has all the qualities required from a detergent-quality, fragrance and  low price

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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