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Rin SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: July 05, 2023Read time:

Here is a detailed SWOT analysis of Rin covering strengths, weaknesses, opportunities and threats.

Rin Strengths

  1. Launched in India as a bar in 1969 with the iconic lightning mnemonic
  2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign
  3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions
  4. Powerful branding, advertising
  5. Excellent distribution covering huge network from urban to rural areas
  6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”

Above are the strengths in the SWOT Analysis of Rin. The strengths of Rin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Rin Weaknesses

  1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement
  2. Rivalry within own brand HUL through Surf Excel & Active Wheel

These were the weaknesses in the Rin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Rin Opportunities

  1. Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin
  2. Improved distribution channel, which can lead to better market penetration

Above we covered the opportunities in Rin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Rin Threats

  1. Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide)
  2. Local detergent manufacturers

The threats in the SWOT Analysis of Rin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Rin SWOT analysis.

About Rin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Rin Overview
Parent Company



Home Care – Detergents



Tagline/ Slogan

Dugni Safedi Dugni Chamak


Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns


Home Care Detergent – Bar , Powder & Matic

Target Market

Every Indian Household – for washing purposes


Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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