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Comfort Fabric Conditioner SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: March 21, 2023Read time:

Here is a detailed SWOT analysis of Comfort Fabric Conditioner covering strengths, weaknesses, opportunities and threats.

Comfort Fabric Conditioner Strengths

  1. The world’s largest fabric conditioner brand
  2.  Available in 2 variants – Comfort Lily Fresh & Comfort Blue
  3.  Excellent distribution channel available

Above are the strengths in the SWOT Analysis of Comfort Fabric Conditioner. The strengths of Comfort Fabric Conditioner looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Comfort Fabric Conditioner Weaknesses

  1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.

These were the weaknesses in the Comfort Fabric Conditioner SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Comfort Fabric Conditioner Opportunities

  1. Although the market is nascent, there is a hidden potential for such fabric care products in the urban market
  2. The pre-wash treatment of clothes are new to consumers in emerging markets
  3. Increased purchasing power and care for clothes

Above we covered the opportunities in Comfort Fabric Conditioner SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Comfort Fabric Conditioner Threats

  1. Still mainly used just in urban areas by middle and upper middle class families
  2. The need for a fabric softener is not currently felt by Indian consumers
  3. Hindrance to the category's acceptance will be the time and effort for using such a product

The threats in the SWOT Analysis of Comfort Fabric Conditioner are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Comfort Fabric Conditioner SWOT analysis.

About Comfort Fabric Conditioner

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Comfort Fabric Conditioner Overview
Parent Company



Home Care - Detergent



Tagline/ Slogan

Comfort makes a good clothes day


Long lasting freshness and exceptional softness

Comfort Fabric Conditioner STP

Detergent – Pre Wash Softener

Target Market

Urban – Middle & Upper Class Households


Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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