1. SWOT Analysis
  2. FMCG
  3. Johnson's Baby Shampoo SWOT Analysis

Johnson's Baby Shampoo SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of Johnson's Baby Shampoo covering strengths, weaknesses, opportunities and threats.

Johnson's Baby Shampoo Strengths

  1. Strong brand loyalty and positive word of mouth
  2. High quality product used extensively in urban areas
  3. Best use of advertising media for increasing brand awareness
  4. First of its kind to introduce tearless formula
  5. Excellent global reach and distribution

Above are the strengths in the SWOT Analysis of Johnson's Baby Shampoo. The strengths of Johnson's Baby Shampoo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Johnson's Baby Shampoo Weaknesses

  1. Less popular in rural area as compared to urban area
  2. Shampoo for baby is not that popular as compared to powders and oils

These were the weaknesses in the Johnson's Baby Shampoo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Johnson's Baby Shampoo Opportunities

  1. Untapped Rural market and growing semi-urban centres
  2. Shampoo trial packs in sachets
  3. Tie-up with crèches, playhouses and hotel chains

Above we covered the opportunities in Johnson's Baby Shampoo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Johnson's Baby Shampoo Threats

  1. Competitive brands and products in the same segment
  2. Indigenous products as substitutes
  3. Indigenous substitute for babies made at home

The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Johnson's Baby Shampoo SWOT analysis.

About Johnson's Baby Shampoo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Johnson's Baby Shampoo Overview
Parent Company

Johnson & Johnson


Baby care brand- Hair care



Tagline/ Slogan

No more tears


The mild, tearless formula baby shampoo which is  gentle to the eyes as pure water

Johnson's Baby Shampoo STP

Baby care with smooth hairs

Target Market

Small babies and mothers


No tear formula which is Soap free, hypoallergenic, and dermatologist tested

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Johnson's Baby Shampoo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin