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Johnson's Baby Powder SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: January 18, 2024Read time:

Here is a detailed SWOT analysis of Johnson's Baby Powder covering strengths, weaknesses, opportunities and threats.

Johnson's Baby Powder Strengths

  1. Brand name and positive word of mouth
  2. Johnson & Johnson extensive reach across the world
  3. Such high is the product quality, that even adults use the product extensively
  4. Strong brand presence
  5. Effective advertising media for promotion
  6. Distribution channel very good
  7. Available in Aloe Vera, Lavender and Chamomile variants

Above are the strengths in the SWOT Analysis of Johnson's Baby Powder. The strengths of Johnson's Baby Powder looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Johnson's Baby Powder Weaknesses

  1. Limited presence in the rural market
  2. People prefer indigenous alternatives for babies with sensitive skin

These were the weaknesses in the Johnson's Baby Powder SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Johnson's Baby Powder Opportunities

  1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
  2. Tie-ups with hotel chains, children playhouses, crèches

Above we covered the opportunities in Johnson's Baby Powder SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Johnson's Baby Powder Threats

  1. Other popular brands in the segment
  2. Threat of cheap local brands and imitations

The threats in the SWOT Analysis of Johnson's Baby Powder are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Johnson's Baby Powder SWOT analysis.

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About Johnson's Baby Powder

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Johnson's Baby Powder Overview
Parent Company

Johnson & Johnson


Baby care products- Skin care



Tagline/ Slogan

Because you're still someone's baby


Baby soft scent that soothes the skin

Johnson's Baby Powder STP

Baby care-skin care segment

Target Market

New born baby and mothers


A talc which leaves a smooth friction-free layer to reduce the effects of rubbing and chafing, to keep baby’s skin healthy and soft.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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