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Tide Naturals SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: October 31, 2023Read time:

Here is a detailed SWOT analysis of Tide Naturals covering strengths, weaknesses, opportunities and threats.

Tide Naturals Strengths

  1. Leverages on the brand name of TIDE
  2. Leverages on the strong distribution network of P&G
  3. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind
  4. Strong parent brand ensure excellent distribution

Above are the strengths in the SWOT Analysis of Tide Naturals. The strengths of Tide Naturals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tide Naturals Weaknesses

  1. Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive
  2. Lower awareness about the product in the mass market segment and cannibalisation is a concern

These were the weaknesses in the Tide Naturals SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tide Naturals Opportunities

  1. To increase the sales of the product in tier-3 & tier-4 using promotions
  2. Tap the rural market by collaborating with various NGOs

Above we covered the opportunities in Tide Naturals SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tide Naturals Threats

  1. Low profit margins in detergent sector
  2. Threat from existing and new players in the market

The threats in the SWOT Analysis of Tide Naturals are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tide Naturals SWOT analysis.

About Tide Naturals

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tide Naturals Overview
Parent Company



Soap & Detergents



Tagline/ Slogan

Naye jaise white ho to Tide ho


A tier-3 (lower middle class) detergent which is primarily used in the segment as a special wash detergent

Tide Naturals STP

Soap & Detergents

Target Market

Lower middle class (Tier 3 & Tier 4)


A detergent powder which provides cleanliness keeping the hands of the washer smooth at the same time

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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