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Vicco Laboratories SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: July 09, 2023Read time:

Here is a detailed SWOT analysis of Vicco Laboratories covering strengths, weaknesses, opportunities and threats.

Vicco Laboratories Strengths

  1. Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers.
  2. Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder
  3. Significant presence in international markets

Above are the strengths in the SWOT Analysis of Vicco Laboratories. The strengths of Vicco Laboratories looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vicco Laboratories Weaknesses

  1. It will have to change its traditional approach to branding to remain contemporary and reach out to young
  2. Traditional packaging, branding and advertisements which has led to its brand losing relevance for the today’s generation

These were the weaknesses in the Vicco Laboratories SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vicco Laboratories Opportunities

  1. Consumers are becoming more aware about harmful effects of chemicals and gradually shifting towards natural products
  2. Related diversification into growing categories
  3. With growth in modern retail, it should look into opportunities of how to cater to this channel

Above we covered the opportunities in Vicco Laboratories SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vicco Laboratories Threats

  1. Intense and increasing competition amongst other FMCG companies
  2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
  3. Competition from unbranded and local products

The threats in the SWOT Analysis of Vicco Laboratories are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vicco Laboratories SWOT analysis.

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About Vicco Laboratories

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vicco Laboratories Overview
Parent Company



Consumer Products, Food & Beverages



Tagline/ Slogan



Herbal Ayurvedic products

Vicco Laboratories STP

Products and services for daily needs

Target Market

All Indian households especially middle class


Products based on Ayurveda, Indian ancient science and no harmful chemicals

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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