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St.Ives SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: May 31, 2023Read time:

Here is a detailed SWOT analysis of St.Ives covering strengths, weaknesses, opportunities and threats.

St.Ives Strengths

  1. Company’s flagship brand for 53 years
  2. Quality product for daily hair care to innovative styling products.
  3. Revamped advertising Campaign
  4. Alberto-culver’s financial stability
  5. Products include skincare, body care lotions, creams etc

Above are the strengths in the SWOT Analysis of St.Ives. The strengths of St.Ives looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

St.Ives Weaknesses

  1. Extremely tough competition as customer retention is difficult due to many choices
  2. Limited market share due to competition

These were the weaknesses in the St.Ives SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

St.Ives Opportunities

  1. Untapped geographical regions specially emerging economies
  2. Tie-ups with parlors, hotels etc

Above we covered the opportunities in St.Ives SWOT Analysis. The opportunities for any brand can include prospects of future growth.

St.Ives Threats

  1. Intense Competition from international brands
  2. High rate of brand switching

The threats in the SWOT Analysis of St.Ives are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the St.Ives SWOT analysis.

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About St.Ives

The table below gives the brand overview along with its target market, segmentation, positioning & USP

St.Ives Overview
Parent Company



Personal Care brands – Personal care



Tagline/ Slogan

Fresh.Better.Naturally; Natural beauty requires nature


100% Natural non Greasy Natural moisturizers

St.Ives STP

Skin and facial care

Target Market

Middle and Affluent class


Nature has the power to soothe, heal, awaken and energize

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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