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Colin SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: May 13, 2024Read time:

Here is a detailed SWOT analysis of Colin covering strengths, weaknesses, opportunities and threats.

Colin Strengths

  1. Strong backing of the) company adds value to the trust and brand
  2. Strong brand presence due to rigorous advertising
  3. Good distribution channel
  4. Productfamous for its good service and reviews
  5. Top of the mind brand recall in its segment

Above are the strengths in the SWOT Analysis of Colin. The strengths of Colin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Colin Weaknesses

  1. Fake products with similar sounding names affects brand and sales
  2. Not much penetration in rural market

These were the weaknesses in the Colin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Colin Opportunities

  1. Tie-ups with corporate and big buildings were lots of glass wares are used
  2. Bring variety of products catering rural public needs
  3. Can diversify into other types of cleansing products

Above we covered the opportunities in Colin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Colin Threats

  1. People prefering domestic ways of cleaning household goods
  2. Substitutes and competitors

The threats in the SWOT Analysis of Colin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Colin SWOT analysis.

About Colin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Colin Overview
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan Invisible glass with Colin

One of the top player in glass cleaner category

Colin STP

Glass and household cleaner

Target Market

Urban Households, restaurants and hospitality industry


Cleans your glass making it spotless

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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