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Nurofen SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: April 18, 2024Read time:

Here is a detailed SWOT analysis of Nurofen covering strengths, weaknesses, opportunities and threats.

Nurofen Strengths

  1. Market leader in analgesics
  2. RB has won product innovation award for Nurofen
  3. Strong R&D team with constant product innovations
  4. Emotionally attached ad campaign with Nuro as brand ambassador.
  5. Wide range of variants available
  6. It does not require any special storage conditions.

Above are the strengths in the SWOT Analysis of Nurofen. The strengths of Nurofen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nurofen Weaknesses

  1. Allegations that Side effects if taken over a period of time has been reported
  2. Limited presence in emerging and developing countries, which can be huge potential markets

These were the weaknesses in the Nurofen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nurofen Opportunities

  1. Global Analgesics Market increase
  2. More global presence and distribution
  3. tie-up with medical stores, hospitals etc

Above we covered the opportunities in Nurofen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nurofen Threats

  1. Highly competitiveand heavily generalized market
  2. Some people might avoid due to side effects

The threats in the SWOT Analysis of Nurofen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nurofen SWOT analysis.

About Nurofen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nurofen Overview
Parent Company

Reckitt Benckiser


Personal Care Brands- Health



Tagline/ Slogan

Targeted relief from pain


Nerofen targets pain right on its source.

Nurofen STP

Pain Relief

Target Market

All age group


Nurofen is targeted to only act at the site of pain

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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