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Keo Karpin SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: March 01, 2024Read time:

Here is a detailed SWOT analysis of Keo Karpin covering strengths, weaknesses, opportunities and threats.

Keo Karpin Strengths

  1. First effective hair fall control, non-greasy and perfumed hair oil in India
  2. Strong distribution network
  3. Price is not too Inexpensive
  4. High consumer loyalty

Above are the strengths in the SWOT Analysis of Keo Karpin. The strengths of Keo Karpin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Keo Karpin Weaknesses

  1. Strong competition in the hair oil market hence limited market share
  2. Limited international presence despite high quality

These were the weaknesses in the Keo Karpin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Keo Karpin Opportunities

  1. Reduce cost of production through better technology
  2. Introduce more varieties
  3. Increase marketing and advertisements and have tieups with corporate and hotel chains
  4. Brand expansion into shampoo and conditioner

Above we covered the opportunities in Keo Karpin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Keo Karpin Threats

  1. Lot of close and better substitutes
  2. Foreign brands with premium technology entering Indian maret

The threats in the SWOT Analysis of Keo Karpin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Keo Karpin SWOT analysis.

About Keo Karpin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Keo Karpin Overview
Parent Company

Dey's Medical


Personal Care brands - Hair care



Tagline/ Slogan

Aaj se aap ka bhi secret; Jiyo ek nayi zindagi


Keo Karpin also offers growth elements designed to create a strong, healthy head of hair

Keo Karpin STP

Hair oil – Hair fall control and nourishment

Target Group

All males and females in middle and upper class


Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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