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Duracell SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: March 08, 2023Read time:

Here is a detailed SWOT analysis of Duracell covering strengths, weaknesses, opportunities and threats.

Duracell Strengths

  1. Strong brand equity
  2. Strong financial position
  3. Excellent customer service
  4. Advanced technology
  5. Strong distribution network

Above are the strengths in the SWOT Analysis of Duracell. The strengths of Duracell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Duracell Weaknesses

  1. Lesser players but highly competitive market
  2. High R&D costs for innovation

These were the weaknesses in the Duracell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Duracell Opportunities

  1. Product and services expansion
  2. Innovations will build up its market share
  3. Increased demand for electronic products

Above we covered the opportunities in Duracell SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Duracell

Duracell Threats

  1. Lower prices of competitors
  2. Cheaper technology
  3. Extremely competitive market of disposable batteries
  4. Highly price elastic market with launch of superior products by customers
  5. Products with conventional batteries going extinct

The threats in the SWOT Analysis of Duracell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Duracell SWOT analysis.

Read Similar SWOT analysis

About Duracell

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Duracell Overview
Parent Company

Procter and Gamble





Tagline/ Slogan

Lasts longer, much longer


Market leader and excellent brand recognition

Duracell STP

Males in the age group of 35-44, young boys because of their increasing use of electronic items

Target Market

People having interest in various electronic items introduced in the market, household electronic item users


Good quality battery which works for longer hours than usual batteries

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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