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Amway Attitude SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: May 13, 2024Reading time:

Here is a detailed SWOT analysis of Amway Attitude covering strengths, weaknesses, opportunities and threats.

Amway Attitude Strengths

  1. Sturdy and classic packaging
  2. The cleansers, moisturizers and toners are specifically prepared for dry and oily skin.
  3. All Attitude products contain Skin Vitalizing Complex.
  4. Wide range of products for all skin types
  5. Coconut water is the constituent of all products

Above are the strengths in the SWOT Analysis of Amway Attitude. The strengths of Amway Attitude looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amway Attitude Weaknesses

  1. Availability of product is an issue
  2. Priced bit on higher side
  3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth

These were the weaknesses in the Amway Attitude SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amway Attitude Opportunities

  1. Increase the availability of product in international markets
  2. Using various medium of communication like it is international brand; online can be a good platform
  3. Can tie up with chains of beauty saloons

Above we covered the opportunities in Amway Attitude SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amway Attitude Threats

  1. Increasing competition in both national and international markets
  2. Switching cost is low
  3. Replacement by local products

The threats in the SWOT Analysis of Amway Attitude are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amway Attitude SWOT analysis.

Read Similar SWOT analysis

About Amway Attitude

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amway Attitude Overview
Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

That’s my attitude


Premium range skin care products

Amway Attitude STP

Skin care

Target Market

Middle and upper class women


Premium range of skin care products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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