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Neutrogena SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 13, 2023Read time:

Here is a detailed SWOT analysis of Neutrogena covering strengths, weaknesses, opportunities and threats.

Neutrogena Strengths

  1. Availability in UK, India, Canada and South Korea
  2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
  3. Good Supply chain and distribution network
  4. Strong advertising media through Ad campaigns
  5. Associations with celebrities help in creating a string brand image

Above are the strengths in the SWOT Analysis of Neutrogena. The strengths of Neutrogena looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Neutrogena Weaknesses

  1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers
  2. Despite being a high quality product, its global reach is limited

These were the weaknesses in the Neutrogena SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Neutrogena Opportunities

  1. To prosper in rural market
  2. Launching products for lower middle class
  3. Tie-up with hotel chains, clinics, hospitals

Above we covered the opportunities in Neutrogena SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Neutrogena Threats

  1. Ayurvedic treatments
  2. Local brands and other international brands
  3. Preference by people for only home-made therapies

The threats in the SWOT Analysis of Neutrogena are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Neutrogena SWOT analysis.

About Neutrogena

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Neutrogena Overview
Parent Company

Johnson & Johnson


Personal Care brands - Skin care



Tagline/ Slogan

#1 Dermatologist Recommended; Just healthy beautiful skin


Complete range of beauty products under one brand.

Neutrogena STP

Skin care segment

Target Market

Youths, working professionals


A product which is best for the skin as it is recommended by Dermatologists

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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