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Fogg Deodorant SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: August 15, 2023Read time:

Here is a detailed SWOT analysis of Fogg Deodorant covering strengths, weaknesses, opportunities and threats.

Fogg Deodorant Strengths

  1. Has a differentiated value proposition from all its competitors
  2. Effective advertising and branding targeting the youth
  3. Good distribution, Promotions and campaigns for luring customers
  4. Unique selling proposition of having more spray liquid
  5. Available in different variants

Above are the strengths in the SWOT Analysis of Fogg Deodorant. The strengths of Fogg Deodorant looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fogg Deodorant Weaknesses

  1. Only an urban market phenomenon
  2. High pricing reduces the target market
  3. Controversial advertising often leads to legal issues

These were the weaknesses in the Fogg Deodorant SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fogg Deodorant Opportunities

  1. Coming up with Limited Edition fragrances
  2. Tie up with hotel chains and large organizations like gym chains etc.

Above we covered the opportunities in Fogg Deodorant SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fogg Deodorant Threats

  1. Deodorants sales are seasonal. Maximum sales happen in the summer months
  2. Competition from Premium Segment Deodorants like Burberry, Body Shop

The threats in the SWOT Analysis of Fogg Deodorant are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fogg Deodorant SWOT analysis.

Read Similar SWOT analysis

About Fogg Deodorant

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fogg Deodorant Overview
Parent Company

Vini group of companies





Tagline/ Slogan

Bina gas wala body-spray


Doesn’t get blown away like other deodorants, lasts longer

Fogg Deodorant STP

Outdoor-oriented, Fashion oriented, Trendy

Target Market

Young urban upper middle class


A body spray without gas which hence lasts longer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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