1. SWOT Analysis
  2. FMCG
  3. Marico SWOT Analysis

Marico SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Marico covering strengths, weaknesses, opportunities and threats.

Marico Strengths

  1. Excellent distribution network and product availability
  2. The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.
  3. Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty
  4. Experience management and good R&D
  5. Marico is present in more than 25 countries across Asia and the African continent.
  6. Marico reaches over 2.5 million outlets and around 130 million customers

Above are the strengths in the SWOT Analysis of Marico. The strengths of Marico looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Marico Weaknesses

  1. Market share is limited due to presence of other strong FMCG brands
  2. Marico products has stiff competition from big domestic players and international brands

These were the weaknesses in the Marico SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Marico Opportunities

  1. Tap rural markets and increase penetration in urban areas
  2. Mergers and acquisitions to strengthen the brand
  3. Increasing purchasing power of people thereby increasing demand

Above we covered the opportunities in Marico SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Marico Threats

  1. Intense and increasing competition amongst other FMCG companies
  2. FDI in retail thereby allowing international brands
  3. Competition from unbranded and local products

The threats in the SWOT Analysis of Marico are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Marico SWOT analysis.

About Marico

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Marico Overview
Parent Company



Consumer Products



Tagline/ Slogan

Be more everyday


1 out of 3 Indians uses a Marico product

Marico STP

Products and services for daily needs

Target Market

Every Indian household especially the middle class


With Marico, your every single day needs are fulfilled

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Marico. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin