1. SWOT Analysis
  2. FMCG
  3. Oriflame SWOT Analysis

Oriflame SWOT Analysis

Here is a detailed SWOT analysis of Oriflame covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in FMCG category Last Updated: November 11, 2023Read time:

Oriflame Strengths

  1. Easily available products in residential areas, at parlours and sold by people whom customers know and trust
  2. Release catalogues frequently with offers on products
  3. Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc
  4. Established brand name since 43 years
  5. Provides natural beauty products through an independent sales force of over 3 million people

Above are the strengths in the SWOT Analysis of Oriflame. The strengths of Oriflame looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oriflame Weaknesses

  1. Lack of promotional activities through mass media
  2. Depends on the network of individual sponsors on most of its distribution and available in very few stores

These were the weaknesses in the Oriflame SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oriflame Opportunities

  1. Develop deeper distribution network
  2. Expanding in rural areas
  3. Investing in R&D, launch of new products through innovation

Above we covered the opportunities in Oriflame SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oriflame Threats

  1. Aggressive price competition from local and multinational players
  2. Availability of cheap beauty products
  3. Presence of many established brands at one place in the stores thus giving customers variety

The threats in the SWOT Analysis of Oriflame are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oriflame SWOT analysis.

About Oriflame

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oriflame Overview
Parent Company

Oriflame Cosmetics

Category

Personal Care Brands- Cosmetics

Sector

FMCG

Tagline/ Slogan

Natural Swedish cosmetics

USP

One of the best direct selling companies

Oriflame STP
Segmentation

Middle market price segment

Target Market

Women purchasing products on the suggestion of sponsors at the comfort of their homes or trusted salons

Positioning

Provide natural cosmetics


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Oriflame. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin