One out of every ten coconuts grown in India is used by Marico – the statement in itself surmises the strength of Marico Limited. Marico is an Indian FMCG company and it was setup in 1991 in Mumbai by Harsh Mariwala. Marico deals in production of personal care goods, oils and male grooming products too.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
ITC or Imperial Tobacco Company of India limited was established in 1910. It changed its name first in 1970 and again in 1974 and was finally called I.T.C Limited. Headquartered in Kolkata, West Bengal, ITC is one of India’s most valuable conglomerate with presence in all the three sectors of the economy.
L'Oréal S.A is a French cosmetics and beauty company founded by Eugène Paul Louis Schueller in the year 1909 with headquarters in Clichy, Hauts-de-Seine and the main office in Paris. It is the 1st cosmetics group worldwide. L'Oréal started with its own hair-color business but expanded into cleansing and beauty products like hair care, skin care, sun protection, cleansers and perfumes as well as in dermatological, toxicology, tissue engineering and biopharmaceutical research fields.
Patanjali Ayurved is one the fastest growing FMCG companies in India, which focuses on food, healthcare and medicinal products. Patanjali is founded by Indian yoga guru Baba Ramdev and Acharya Balkrishna in 2006 with the aim of promoting ayurvedic products amongst consumers. With annual revenues exceeding INR 10,000 crore, Patanjali had become one of the largest consumer goods company in India.
Hindustan Unilever is an Indian subsidiary Dutch company Unilever and is India’s biggest fast moving consumer goods company. The HUL company is based in Mumbai, Maharashtra. HUL has the widest outreach to the customers through its 6 million+ outlets across the country.
Colgate-Palmolive is a leading consumer products company headquartered in New York. It has a huge presence worldwide operating in 75 countries and selling its product offerings in 200 countries. Colgate-Palmolive is present in four product categories- oral care, personal care, home care and pet nutrition.
6. Procter and Gamble (P&G):
P&G or Procter and Gamble, is a fortune 500 fast moving consumer goods multinational corporation headquartered in Ohio, USA. With its acquisition of Gillet in 2005, P&G became the largest consumer product company in the world. It is ranked in most admired companies of the world.
Dabur is India’s largest Ayurvedic medicine and related products manufacturer. It was founded in 1884 by SK Burman and it is headquartered in India. The annual revenue of the company is more than US $1 billion.
Emami Limited is among the leading and the fastest growing Indian personal and healthcare FMCG with an extensive products portfolio and one of the most admired brands in Indian households. Mr RS Agarwal and Mr RS Goenka started the company with a dream of reaching out to each and every Indian middle class household to provide them cosmetic products and ayurvedic medicines under the brand name of Emami. Currently, the comapany has more than 3000 employees with market capitalization of around INR 25000 crore and net revenue of INR 3000+ crore.
To conclude, the above article highlights the various competitors which compete with Marico. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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