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Lizol (Lysol) SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: March 24, 2024Read time:

Here is a detailed SWOT analysis of Lizol (Lysol) covering strengths, weaknesses, opportunities and threats.

Lizol (Lysol) Strengths

  1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs.
  2. Effective use of RB brand
  3. Available for a variety of cleaning purposes thus providing a wholesome solution
  4. Market leader in over 15 countries
  5. Also sold with the brand name Lysol

Above are the strengths in the SWOT Analysis of Lizol (Lysol). The strengths of Lizol (Lysol) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lizol (Lysol) Weaknesses

  1. Intense competition in market
  2. Limited brand loyalty due to high brand switching

These were the weaknesses in the Lizol (Lysol) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lizol (Lysol) Opportunities

  1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
  2. Making the product available in more number of SKUs & different variants

Above we covered the opportunities in Lizol (Lysol) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lizol (Lysol) Threats

  1. Existing competition can initiate a price war
  2. Need to have a more effective advertising strategy to penetrate into the semi-urban & rural market

The threats in the SWOT Analysis of Lizol (Lysol) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lizol (Lysol) SWOT analysis.

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About Lizol (Lysol)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lizol (Lysol) Overview
Parent Company

Reckitt Benckiser


Home Care Brands



Tagline/ Slogan

Eliminates odors. Kills viruses, bacteria, mold, and mildew


A variety of household cleaning products that provide a  wholesome cleaning package

Lizol (Lysol) STP

Disinfectant cleaner and kitchen cleaner

Target Group

Modern families - targeting cleanliness purposes for women & children


Cleans the surfaces removing the germs and keep them fresh

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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