1. SWOT Analysis
  2. FMCG
  3. Dazzl SWOT Analysis

Dazzl SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: January 26, 2024Read time:

Here is a detailed SWOT analysis of Dazzl covering strengths, weaknesses, opportunities and threats.

Dazzl Strengths

  1. Established brand image of Dabur
  2. Available in different variants and different fragrances containing lime or other ingredients
  3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop for cleaning

Above are the strengths in the SWOT Analysis of Dazzl. The strengths of Dazzl looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dazzl Weaknesses

  1. Intense competition in market
  2. Low share of the market
  3. Lack of visibility amongst the customers as compared to market leaders

These were the weaknesses in the Dazzl SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dazzl Opportunities

  1. R&D and innovation
  2. Export opportunities
  3. Product development strength

Above we covered the opportunities in Dazzl SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dazzl Threats

  1. Existing competition
  2. Threat from new entrants
  3. Lack of effective promotion will make its visibility and popularity negligible thus affecting sales adversely

The threats in the SWOT Analysis of Dazzl are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dazzl SWOT analysis.

Read Similar SWOT analysis

About Dazzl

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dazzl Overview
Parent Company



Home Care brands



Tagline/ Slogan

For floors that shine like Mirror


India’s first disinfectant floor cleaner

Dazzl STP

Disinfectant cleaner and kitchen cleaner

Target Market

Modern, educated married women of the age group 25-40 years


Cleans as well as removes germs effectively

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dazzl. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin