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  3. Promise SWOT Analysis

Promise SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: July 24, 2023Read time:

Here is a detailed SWOT analysis of Promise covering strengths, weaknesses, opportunities and threats.

Promise Strengths

  1. Healthy and whiter teeth, prevents and treats all teeth problems
  2. World's first and only toothpaste to receive international accreditation from the British Dental Health Foundation (BDHF)
  3. Supported by established brand name of Dabur
  4. Contains trusted natural ingredients like clove oil famous for its oral protection benefits

Above are the strengths in the SWOT Analysis of Promise. The strengths of Promise looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Promise Weaknesses

  1. Less expenditure on advertising and marketing
  2. Deviated from its successful positioning of having clove oil to freshness which did not work
  3. Lost focus on its strategies of promotion and positioning
  4. Didn’t have the ability to cross subsidize in terms of surplus cash

These were the weaknesses in the Promise SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Promise Opportunities

  1. Better promotion for higher visibility and improving sales
  2. Expansion in other markets and export potential
  3. Innovation and R&D

Above we covered the opportunities in Promise SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Promise Threats

  1. Aggressive competitors
  2. Price wars
  3. Loss of market share due to confused marketing

The threats in the SWOT Analysis of Promise are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Promise SWOT analysis.

About Promise

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Promise Overview
Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Anti-Cavity toothpaste


Contains natural ingredients like clove oil

Promise STP

Oral care – toothpaste

Target Market

Middle class segment especially people facing tooth problems


Contains the time tested benefits of clove oil

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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