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Pepsodent SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: January 12, 2024Read time:

Here is a detailed SWOT analysis of Pepsodent covering strengths, weaknesses, opportunities and threats.

Pepsodent Strengths

  1. Endorsed by FDI ( the largest dental association globally)
  2. Among the most trusted brands having celebrities like Shahrukh Khan as brand ambassadors
  3. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums
  4. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth
  5. Pepsodent also includes a range of toothbrushes

Above are the strengths in the SWOT Analysis of Pepsodent. The strengths of Pepsodent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pepsodent Weaknesses

  1. Colgate is the top-of-the-mind toothpaste brand hance intense competition
  2. Low penetration in the rural areas

These were the weaknesses in the Pepsodent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pepsodent Opportunities

  1. innovative marketing like Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs
  2. Pepsodent campaigns which aims at educating consumers on the need for germ protection through the night
  3. Smaller packaging for rural markets, tie-ups with hotel chains, schools

Above we covered the opportunities in Pepsodent SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pepsodent Threats

  1. Competition from internal brand like Close Up in the same segment and external brand like Colgate
  2. Oral hygiene still lacks in the rural parts of the country

The threats in the SWOT Analysis of Pepsodent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pepsodent SWOT analysis.

Read Similar SWOT analysis

About Pepsodent

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pepsodent Overview
Parent Company






Tagline/ Slogan

Dss nahi to bas nahi; My toothpaste fights 10; Protection Outside Freshness Inside; Gets Your Teeth Their Whitest


Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based solutions.

Pepsodent STP

Personal Care -Toothpastes – Range of variants for different needs

Target Market

Urban Households for Oral Hygiene Care


Brand that offers various oral care solutions to specific need based solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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